When to Call

When to Call

When the salesperson approaches a prospect at the wrong time, nothing the salesperson says will bring a favorable response. Timing is of the utmost importance. The telephone company has prepared statistical information showing when is the best time for calling various people based on other priorities they may have their time:
1. Lawyers: between 11:00 A.M. and 2:00 P.M. or after 5:00 P.M.
2. Housewives and families: between 6:00 and 8:00 P.M.
3. Contractions and builders: before 9:00 A.M. and after 5:00 P.M.
4. Chemists and engineers: between 4:00 and 5:00 P.M.
5. Executives and heads of business: after 10:30 A.M.
6. Public accountants: any time but avoid January 15th through April 15th
Sales professionals analyze the work and home habits of their prospects and call at the appropriate time. When they get to the appointment, they ask, "What time would you prefer I call you in the future?" If you have trouble getting by a secretarial screen, try calling before 8 A.M., noon to 1 P.M., or after 5 P.M. Business people have a tendency to answer their own telephone when their secretaries are out.