BASIC SELLING

BASIC SELLING
“You can do anything else anyone can do.”
Selling is one of the easiest jobs in the world. As a sales person, you are able to help people and serve them by giving solutions to their problems. It is a win-win situation for the customer and the sales representative since the former wins the satisfaction of their needs while the sales representative wins the incentives and commissions.
Call Center Agents are said to be solution providers, but did it ever occur to you that the solutions they provide come in the products they sell? Yes! Call Center Agents present solutions in the form of the products they sell. The more sales you have, the more you help!
The following 25 rules are designed to help you approach customer in a better way.
You will have to believe in yourself first. Believe you can and you will.
A positive mental attitude is a must for any sales person to succeed.
Set goals – short-term, intermediate and long term goals.
Learn new techniques everyday and practice it to perfection.
Apply sales techniques to your own style and personality.
Always visualize a sale taking before it happens. That will improve your self-confidence and your ability to “lead” the sale.
When you talk to your customers, speak as though you are talking to a friend.
Develop excellent phone skills.
Active listening, paraphrasing and clarifying needs are vital.
Always take notes when the customer is talking.
Be clear, concise and brief when communicating with customers.
Never sell for money sake. Always sell to help customers.
Create a relationship with customers, which will help you retain them. Have an excellent customer service.
You must believe in your company and the products you sell.
Be honest, be prompt and always tell the truth.
16. Always look professional. The way you dress, the way you look and THE WAY YOU TALK.
Do not put your own beliefs or issues to the customer.
Learn to recognize buying signals.
Ask questions to create a buying atmosphere.
Never argue with the customer.
Use the words as customer used to close the sale.
Hang around successful people. It is the best way to be successful. At the same time, avoid unsuccessful people. Success begets success.
Learn to use testimonials to overcome objections.
Manage your time wisely; create a sense of urgency when faced with a procrastinator.
Sell solutions, not features. Customer do not care how it works, they want to know how it will help them.
SALES TASK:
COMMUNICATE: Create awareness. Create an impression that your customer needs the product that you are selling.
PERSUADE: Show/tell that what you are offering is inherently desirable.
DIFFERENTIATE: Create a difference between you, your product, and the competition.
A sales person is a person who has the ability to communicate with people, has the patience to listen. The principle of salesmanship can be taught and learned just as surely as any other profession. With your sales propositions, do not confuse customers with too many choices or alternatives. Help the customer so that they can come to a quick and accurate decision by offering a choice of two or three options to choose from.