Monday, August 25, 2008

Using a 900 Number

Using a 900 Number

The use of an 800 number, the cost is paid by the marketer. But, the use of the 900 number, the cost is paid by the consumer. The marketer determines the price.

The marketing advantages of the 900 number are as follows:

 Recoup the cost of promotions.
 Generate detailed customer databases.
 Provide national of regional coverage.
 Provide an instant response mechanism for print, broadcast, and direct-mail campaigns.
 Produce qualified leads for sampling and couponing.
 Offer measurability within hours or even minutes of a promotion or campaign.
 Provide an interactive "one-on-one" selling opportunity.

Since audiotex is integral to the 900 number process, the marketer gets an invaluable printout of the names and addresses of all who call. The value of this mailing list can be further enhanced with a demographic overlay that profiles the characteristics of the respondents. Thus the marketer gets a clear picture of the marketplace and knows what other media mirror the established profile.

The 900-number is a new way of marketing a business and in some cases it is the business itself. A 900-number is a real advantage to businesses who offer referral information or services for which people are willing to pay. Basically a business pays an installation fee and then can charge a caller from anywhere.

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