Monday, August 25, 2008

Using a 900 Number

Using a 900 Number

The use of an 800 number, the cost is paid by the marketer. But, the use of the 900 number, the cost is paid by the consumer. The marketer determines the price.

The marketing advantages of the 900 number are as follows:

 Recoup the cost of promotions.
 Generate detailed customer databases.
 Provide national of regional coverage.
 Provide an instant response mechanism for print, broadcast, and direct-mail campaigns.
 Produce qualified leads for sampling and couponing.
 Offer measurability within hours or even minutes of a promotion or campaign.
 Provide an interactive "one-on-one" selling opportunity.

Since audiotex is integral to the 900 number process, the marketer gets an invaluable printout of the names and addresses of all who call. The value of this mailing list can be further enhanced with a demographic overlay that profiles the characteristics of the respondents. Thus the marketer gets a clear picture of the marketplace and knows what other media mirror the established profile.

The 900-number is a new way of marketing a business and in some cases it is the business itself. A 900-number is a real advantage to businesses who offer referral information or services for which people are willing to pay. Basically a business pays an installation fee and then can charge a caller from anywhere.

Using an 800 Number

Using an 800 Number

In 1992, thirteen billion calls were made to 800 numbers, yielding sales of $7.73 billion. By 1997, sales from 800 numbers are expected to be $11.4 billion.

Offering a toll-free number encourages the customers and prospects to call, and many telecommunications companies have cost-effective services for small businesses. In many parts of the country, an 800 number service can be obtained and the area for which toll-free calling is provided can be specified. In other words, calls can be limited to certain parts of a state, region, or city, and a toll-free number provided just for customers in those areas.

Today, 800 number services are available through local Bell companies and through national long-distance firms, so there is usually a choice of vendors. Often an 800 service can be obtained without having to change the firm's phone number. Here's an example of some of the options and services that may be available. They are provided for customers of Pacific Bell who use "Custom 800" service:

o You may take your number with you if you move. For example, real estate agents working for one firm and using their own 800 number can take it with them if they move to another firm. (Clients will still call the same 800 number they are used to and still get the same sales agent)
o The area served can be as small as the territory covered by one three-digit phone number prefix, or you may specify several different areas.
o Printed reports from Pacific Bell, sorted by phone number, will tell you the prefixes your calls come from. They will also identify the area codes and prefixes for people who tried to call you toll-free but could not because they were outside your specified 800-number area.
o You can have calls routed to different offices at different times of the day. For example, if you have two offices that are staffed at different hours, you could have all 800 calls routed to one office during normal business hours and calls after hours routed to another office.

Services and costs vary substantially, so it's in a company's interest to check with different companies in an area. Firms levy setup charges and will charge extra for written usage reports in addition to the charges for each call. One question to ask 800-number provider is how the toll charges are billed. Some firms charge a flat rate per call, which may be more expensive than doing business with a company that bases the toll fees on the distance each call travels.

800 numbers are most commonly used in conjunction with direct mail offers, but once a number is established, the firm should use it on all materials such as stationery, brochures, specialty items, and so forth, as a benefit to customers. An 800-number can enhance the marketing power of promotional materials. A "hot-line" for answering questions can also be established. There are different types of toll-free numbers. The local phone company can discuss costs and options. However, if a firm goes through the expense of establishing an 800 number, it should make sure it has a staff person ready to answer the calls.

Americans order millions of dollars in goods over the telephone every day, establishing a toll-free phone number is an effective way to greatly increase the response rate of promotional efforts.

When to Call

When to Call

When the salesperson approaches a prospect at the wrong time, nothing the salesperson says will bring a favorable response. Timing is of the utmost importance. The telephone company has prepared statistical information showing when is the best time for calling various people based on other priorities they may have their time:
1. Lawyers: between 11:00 A.M. and 2:00 P.M. or after 5:00 P.M.
2. Housewives and families: between 6:00 and 8:00 P.M.
3. Contractions and builders: before 9:00 A.M. and after 5:00 P.M.
4. Chemists and engineers: between 4:00 and 5:00 P.M.
5. Executives and heads of business: after 10:30 A.M.
6. Public accountants: any time but avoid January 15th through April 15th
Sales professionals analyze the work and home habits of their prospects and call at the appropriate time. When they get to the appointment, they ask, "What time would you prefer I call you in the future?" If you have trouble getting by a secretarial screen, try calling before 8 A.M., noon to 1 P.M., or after 5 P.M. Business people have a tendency to answer their own telephone when their secretaries are out.

Do's and Don'ts of Telemarketing

Do's and Don'ts of Telemarketing
DO NOT DO
1 Scowl 1 Smile
2 Mutter 2 Speak clearly and politely
3 Sound tired 3 Be enthusiastic
4 Speak in a monotonous tone 4 Lower the pitch of your voice for friendly conversation
5 Be negative 5 Talk in a positive mood
6 Be overconfident 6 Be prepared to answer objections
7 Talk down into transmitter 7 Talk directly into mouthpiece
8 Ramble 8 Come to the point( ask for the appointment or sale
9 Do something to the customer 9 Do something for the customer
10 Argue 10 Discuss
11 Hang up abruptly if service is refused 11 Politely thank the customer for listening to you
12 Assume you are understood 12 Ask to find out
13 Be overwhelming 13 Use a cassette recorder to hear how you sound

The Strategies of Telemarketing

The Strategies of Telemarketing

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Most Telemarketing professionals consider Telemarketing to be a marketing discipline that uses remote selling and services techniques to execute a marketing strategy. In brief, it is far more than an 800 number, or a bank of operators waiting to take your order. Used properly, Telemarketing becomes a driving force in a company's strategic planning.
4.1 Preparing for the Telephone Sales Call
In telephone selling, a haphazard approach usually leads to haphazard results. To maximize your telephone time, it is essential to prepare. Preparation calls for a disciplined system. Successful telephone salespeople start with a call list and develop a system for tracking where they are with each call.
The fundamentals of any effective telephone system include:
• For prospecting, a concentrated block of time that you dedicate to your calls, not just one call between other activities.
• An objective for number of calls you want to complete per day.
• Your client or prospect list for the day -- in priority order.
• A well-organized desk and environment.
• An objective (what you want to see happen) for each call.
• A record of each call. (It should be the client information, details, next steps)
• A memo system to trigger actions and follow-up.
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4.2 Getting Through to the Right Person
Getting through to the right person is essential, whether are selling over the telephone or face-to-face. Not only is a presentation to the wrong person a waste of time, but it can also endanger the sale. Several points follow:
1. Finding the Decision Maker
When dealing with a small business, it usually is not difficult to identify the individual with authority to make a decision; however, it is not so cut and dried when calling a large organization for the first time. Naturally, when a reliable source has recommended a specific individual as the decision maker, there is not any problem. But without the advantage of such information, getting through to the right person may require some fairly fancy footwork.
2. Getting Through the Third Party, the Screener
A third party stands between the salesperson and the individual he is trying to reach. It may be a receptionist, an assistant, or a spouse. The most commonly encountered third party is probably the private secretary, and he is also the most skilled at screening calls.
3. Speaking with Authority
This is especially important in getting through the screener, whose job is to separate trivial calls from important ones. Getting through the screener will never be a problem for you if you remember that you are important.
4. Leaving a Message
Leaving a message that works is an integral part of selling on the telephone. Often, you will not be able to get through to an individual on the first call, so it will be necessary for you to call back or to leave a message.
5. Calling Back
When an individual is difficult to reach and does not return your call, do not hesitate to call again. All these techniques take practice, but developing them is an essential part of good telephone selling. In short, you must get through to the prospect before anything can be sold.
There will always be some instances when a caller will have to make a series of calls before finally getting to talk directly with the prospect. One must work on establishing rapport with the screener, while maintaining an image of authority. Whether he leaves a message after the first call or the fourth, leaving an effective message also requires authority and a quiet suggestion of urgency.
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4.3 Developing and Maintaining a Database
Developing a basic customer database is very important. Creative enhancements to the database can improve sales efficiency dramatically, but the first question to be answered is "What data should be included in the basic database?" The database requirement varies by category of business and/or type of customer.
For telemarketers, a key source of data is the call report. The call report should capture the history of each account and give direction for future servicing. Basic data, which should go into the database, include the following:
• Key contact
• Title
• Telephone
• Best calling time
• Time zone
• Mailing and shipping address
• SIC # (standard industrial classification) if a business firm
• Source of original contact
• History of purchases
• Current buying pattern
• Special requirements
• Credit limit
• Personal notes
• Other products/services in the discussion stage
• Log of call by dates
• Follow-up call cycle
With these data safely stored in the computer, carrying on meaningful dialogues with a customer base becomes a piece of cake. The computer makes sure that each telephone salesperson is given a list of scheduled follow-up calls each day. Prior to each call the total picture of the account appears on the screen. Complete recall results. Even though a salesperson might have a block of four hundred accounts, he or she can be as knowledgeable in conversation with a given account as if the salesperson had none other to serve.
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4.4 The Telephone Presentation
Before talking about the telephone presentation, a caller should analyze ten questions first.
1. Do I use short, simple, uncomplicated words?
2. Do I mention a benefit to the prospect?
3. Do I express my prime message so it would be understood?
4. Do I maintain a positive mental attitude?
5. Do I emphasize the benefits of doing business with me and my company?
6. Do I have a professional way of "qualifying"?
7. Do I stick to a logical order in my presentation?
8. Do I have all the facts about my offering so I can answer any questions?
9. Do I smile before I pick up the telephone?
10. Do I ask for the order?
If the answer is "NO" to any of the above questions, positive steps must be taken to correct it. There are some rules that telemarketers should consider in marketing a telephone presentation:
1. Study your product or service: Write a list of all important features and, more important, their functions and benefits. Consider their price, quality, availability, and how they have helped others.
2. Analyze your prospect list: Determine your present customers, what they have been buying, and whom they've been buying from lately. If former customers, why did they stop buying? What do you know about them? Have you done your homework to determine their possible needs and wants? Also, what might they know about you that would make it easier for them to understand your company? The more information you have , the easier it will be to select the proper opening remarks and the best sales approach to use.
3. Write out or use your computer to list the key ideas you want to cover: Make sure all vital points are included. By covering all the main points you want to review, you are essentially preparing a presentation.
4. Get attention and interest, which is the warm-up portion vital to success in any effort to sell by telephone: Always smile, then (a) greet the prospect by name. During your opening comments, refer to how you obtained his or her name and company; (b) introduce yourself by making a simple statement of your name and company; (c) make an attention-getting statement by appealing to the prospect's self-interest or curiosity. It should be brief and to the point. A statement such as this deserves a great deal of care and preparation.
5. Create a desire for the product or service: Your voice alone has to do the selling. You have to tell your prospects what you are offering, why they need it; what it will do for them; and how, when, and where they can get it. The price and service may be discussed. Be creative and add a little sparkle to your sales talk. By knowing your product, you should be in a good position to create this appealing statement in such a way that the prospects can visualize from your words exactly what you mean.
6. You must describe the product realistically: Speak in terms that your prospect will understand and relate to. Smile before you pick up the telephone.
7. Give all necessary facts: Don't assume or leave anything to the interpretation of the listener( be specific.
In addition, the following are some techniques of selling that the caller should take into account. (Please see Table 4.1)
• Be prepared to talk when your prospect answers your call: Know about your product, its applications, availability, pricing, and benefits. Don't call unless you can devote your entire attention to the call. Review all past relevant information about the prospect before you pick up the receiver to dial.
• Speak distinctly in an ordinary conversational tone: You are talking with prospects and you want to make them friends and customers. Avoid technical phrases or jargon they may not understand. Talk your story; don't read it. Help your prospect to buy( use word pictures to specifically describe your product and what it will do. Be specific in size, color, application, and so forth. Use sparkle in your presentation. Avoid generalities and vague comparisons. Give customers a choice when you ask for an order or set up an appointment.
• Be polite, don't argue: You may win an argument and lose the sale. Smile before you pick up the phone so the customer hears a smile in your voice.
• Follow through: Do what you agree to do, whether it was to put something in the mail, follow up at a later date, set up an appointment, or contact someone else. Don't be discouraged in the course of your selling effort. The cost of using the telephone is so low that you can afford many unsuccessful calls to develop one good prospect or make a sale. The more calls you make without a sale, the closer you are to getting one. You should understand how to improve after each call.

Are You for Real?

Are You for Real?



What do you know about the call center Industry?

Applicant: The call ctr. industry is booming out, side by side, somewhere else. (Huuuwhaaat?)

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Applicant: The call center is a booming industry for the past few days and I want to part of that boom! (sumabog ka sana!)

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Applicant: It's easy to be a call center, just looks arounds you, that why i want to become a call center! (building ito!)

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Applicant: Oh im sorry, i sit corrected. (oo nga naman, nakaupo sha eh!)

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Applicant: Im afraid to dead. I feel that im not ready to die.

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Applicant: I usually play PS2 at night when there is no loud.

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Recruiter: You look familiar. I think i already spoke to you before. Do you remember when you were last here?

Applicant: I think months from now. (psychic ito!)

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Recruiter: Why do you want to work in a call center?

Applicant: From Manila Bulletin. (ang gulo... i drug test nyo na to')

Recruiter: Ah okay, but my question is, why do you want to work here?

Applicant: Well, I graduated from CEU with a course of blahblah..... (out...out...out....)

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Applicant: I'm a work alcoholic.

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Applicant: I'm the eldest and the only child in our family. (arrrgggghhh...ADIK KA!)

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Applicant: I'm a hardworking...(yes..please continue...)

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Recruiter : Can you give me 3 values that you can contribute to the company?

Applicant : As a nurse, we were taught at hospital 3 things ... TENDER.. LOVING ... CARE.. you get what i mean? (OH YES I DO!)

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Recruiter : Can you please count from 1 to 20?

Applicant : starting from 1 ma'am?

Recruiter : UH.. yes

Applicant : (clears throat) wun, chew, tree, four, fibe, zix, zeven, eight, nine, ten, elevun, twulve, thirTEN, forTEN, fifTEN, sixTEN, sevenTEN, eighTEN, nineTEN, tweyny

Recruiter : Umm... ok, thank you very much for interviewing with us ....

(NAHILO ANG INTERVIEWER)

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Recruiter : Can you please count slowly from 1 to 20?

Applicant : In what language? (ABA!)

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Recruiter : Why do you want to work as an agent?

Applicant : Agent ho?

Recruiter : Yes. Why do you want to work as a call center agent?

Applicant : Call center ho?

Recruiter : YES. This is a call center. My question is why are you interested? Applicant : I am willing po. (GRRRRRR!!!!)

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Recruiter : Why do you want to work in a call center?

Applicant : Because of the big bucks of money.. i want to hab a house

PRO-ACTIVE AGENT

Proactive vs. Reactive

 A proactive person is results-oriented.
 A reactive person is in the blaming mode.
 A proactive person is responsible for his attitudes and actions.
 A reactive person is influenced negatively by circumstances.


Proactive vs. Reactive

 A proactive person sees an answer for every problem.
 A reactive person sees problem in every answer.
 A proactive person is part of the solution.
 A reactive person is part of the problem.


Emotional Bank Account

DEPOSIT Courtesy
 Respect
 Kindness
 Patience
 Service
 Honesty


Be a change Agent



A Change Agent is a proactive person who puts an end to negative tendency in the workplace, home, community, and in the society at large.


 Overreactions
 Ego trips
 Not keeping promises
 Giving false expectations
 Disloyalty


Be a change Agent


A Change Agent is a proactive person who puts an end to negative tendency in the workplace, home, community, and in the society at large.